As 2011 came to an end, I found myself involved in many conversations in which the topic of multicultural marketing came up. One thing became clear across the board – virtually everyone has a different definition it, and the weakness I felt in most definitions is that they focused solely on demographics (sprinkle African-Americans with… read more »
Many of us remember telling others when we were kids, “this is my name, don’t wear it out.” This was just general kid sarcasm, but it also got at a deeper point: If you use a name or a term over and over, how long until it loses its meaning? Ponder that for a second.… read more »
The Plurals, sometimes called Generation Z, should not be confused with the Millennials. The Millennial Generation is all grown up now, with the remainder having just reached adulthood. They’ve begun their post-secondary school lives, but right behind them are the Digital Natives. Who are the Plurals, you may ask? Plurals are those born roughly after… read more »