Post-Production of Meaning: Measuring How Consumers Change Your Messaging

January 4, 2016

Photo: Mario Calvo Written by: Chasson Gracie & Marcel Salas Introduction Before any form of advertisement goes in market, a brand’s goal is to ensure successful engagement of a target consumer group in an impactful and memorable way. While it is convenient to rest on the notion that an advertising message, or a feeling that… read more »

This entry was posted in advertising, innovation, marketing, metrics.

Measuring Climate Change

February 12, 2013

Innovations in measuring climate change. In his inauguration speech, President Obama devoted more time to climate change than most expected—from both social and economic points-of-view. Even though virtually all of the world’s scientific organizations having reached scientific consensus on this issue, there are still some who have asked for more evidence. Below you will find… read more »

This entry was posted in innovation, metrics.