Post-Production of Meaning: Measuring How Consumers Change Your Messaging

January 4, 2016

Photo: Mario Calvo Written by: Chasson Gracie & Marcel Salas Introduction Before any form of advertisement goes in market, a brand’s goal is to ensure successful engagement of a target consumer group in an impactful and memorable way. While it is convenient to rest on the notion that an advertising message, or a feeling that… read more »

This entry was posted in advertising, innovation, marketing, metrics.

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns

May 21, 2015

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns At Gracie Management, I have worked with a great team of people to do a myriad of research for artists and labels, along with publishing public-facing reports that you can see again here, here and here. And while we have conducted a lot of primary research that have… read more »

This entry was posted in advertising, big data, innovation, marketing.

Emotion Is More than a Notion: The Full-Brained Approach to Market Artists/Bands

May 19, 2015

Whether it is with my advertising clients, or via my music clients here at Gracie Management, I use a three-pronged brain approach to tackle marketing problems. What does that mean? It means we look to engage audiences on rational, emotional and reptilian levels. But how are each areas of the brain different and how do… read more »

This entry was posted in advertising, emotions, full-brain approach, marketing.