Post-Production of Meaning: Measuring How Consumers Change Your Messaging

January 4, 2016

Photo: Mario Calvo Written by: Chasson Gracie & Marcel Salas Introduction Before any form of advertisement goes in market, a brand’s goal is to ensure successful engagement of a target consumer group in an impactful and memorable way. While it is convenient to rest on the notion that an advertising message, or a feeling that… read more »

This entry was posted in advertising, innovation, marketing, metrics.

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns

May 21, 2015

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns At Gracie Management, I have worked with a great team of people to do a myriad of research for artists and labels, along with publishing public-facing reports that you can see again here, here and here. And while we have conducted a lot of primary research that have… read more »

This entry was posted in advertising, big data, innovation, marketing.

Measuring Climate Change

February 12, 2013

Innovations in measuring climate change. In his inauguration speech, President Obama devoted more time to climate change than most expected—from both social and economic points-of-view. Even though virtually all of the world’s scientific organizations having reached scientific consensus on this issue, there are still some who have asked for more evidence. Below you will find… read more »

This entry was posted in innovation, metrics.

My Top 10 Songs of 2012 – Overall

December 22, 2012

Top 10 Songs of 2012 For those who say music is not that good these days, I respond by saying you must be old (note: “old” is a state of mind for me, not an actual age). This year may have proved to be the most difficult list for me to compile as I could… read more »

This entry was posted in innovation, music, top 10.

Innovation – Does It Still Have Meaning?

August 15, 2012

Many of us remember telling others when we were kids, “this is my name, don’t wear it out.” This was just general kid sarcasm, but it also got at a deeper point: If you use a name or a term over and over, how long until it loses its meaning? Ponder that for a second.… read more »

This entry was posted in innovation.