Emotion Is More than a Notion: The Full-Brained Approach to Market Artists/Bands

May 19, 2015

Whether it is with my advertising clients, or via my music clients here at Gracie Management, I use a three-pronged brain approach to tackle marketing problems. What does that mean? It means we look to engage audiences on rational, emotional and reptilian levels. But how are each areas of the brain different and how do… read more »

This entry was posted in advertising, emotions, full-brain approach, marketing.