Post-Production of Meaning: Measuring How Consumers Change Your Messaging

January 4, 2016

Photo: Mario Calvo Written by: Chasson Gracie & Marcel Salas Introduction Before any form of advertisement goes in market, a brand’s goal is to ensure successful engagement of a target consumer group in an impactful and memorable way. While it is convenient to rest on the notion that an advertising message, or a feeling that… read more »

This entry was posted in advertising, innovation, marketing, metrics.

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns

May 21, 2015

Beyond Survey Research: Forecasting via Big Data to Plan Artist Campaigns At Gracie Management, I have worked with a great team of people to do a myriad of research for artists and labels, along with publishing public-facing reports that you can see again here, here and here. And while we have conducted a lot of primary research that have… read more »

This entry was posted in advertising, big data, innovation, marketing.

Emotion Is More than a Notion: The Full-Brained Approach to Market Artists/Bands

May 19, 2015

Whether it is with my advertising clients, or via my music clients here at Gracie Management, I use a three-pronged brain approach to tackle marketing problems. What does that mean? It means we look to engage audiences on rational, emotional and reptilian levels. But how are each areas of the brain different and how do… read more »

This entry was posted in advertising, emotions, full-brain approach, marketing.

Post-Millennials – Changes in Music Consumption & Community

August 1, 2013

Editorial that appeared on Music Think Tank (MTT) In 2012, we at Gracie Management created a model to predict high music consumption among Millennials and what drives music consumption, which led to great conversation. Since then, we have conducted new research and analysis, this time among the next generation – The Pluralist Generation (Plurals). The… read more »

This entry was posted in music, music community, music consumption, plurals.

Afropop: More Than a Notion.

March 28, 2013

With prominent Afropop and Afropop-influenced groups releasing albums in 2013, such as the USA’s Vampire Weekend, it is time to reflect on the influence the great continent has had on music and culture worldwide. Although forgotten by many music and cultural critics, those paying close attention to trends over the past decades can see very… read more »

This entry was posted in Latin, multiculturalism, music and tagged .

Measuring Climate Change

February 12, 2013

Innovations in measuring climate change. In his inauguration speech, President Obama devoted more time to climate change than most expected—from both social and economic points-of-view. Even though virtually all of the world’s scientific organizations having reached scientific consensus on this issue, there are still some who have asked for more evidence. Below you will find… read more »

This entry was posted in innovation, metrics.

My Top 10 Songs of 2012 – Overall

December 22, 2012

Top 10 Songs of 2012 For those who say music is not that good these days, I respond by saying you must be old (note: “old” is a state of mind for me, not an actual age). This year may have proved to be the most difficult list for me to compile as I could… read more »

This entry was posted in innovation, music, top 10.

My Top 10 Latin Songs of 2012

December 22, 2012

Top 10 Latin Songs of 2012. 2012 proved to be an above exceptional year for music overall. One could argue even more so for Latin artists, who continue to fight the restrictions put on them by mainstream society regarding what it means to be a Latin artist – combatting history and lethargy by some critics… read more »

This entry was posted in Latin, music, top 10.

Vinyl LPs Are the New Black!

August 20, 2012

Gracie Management Poll™ Finds 30% of Core Music Consumers Plan to Buy a Vinyl LP in the Next 12 Months Potential of over 21 million consumers in the US looking to purchase LPs from artists whom they like With the music industry having been in a downward spiral for many years, there has been an… read more »

This entry was posted in core music buyers, music, poll.

63% of Core Music Buyers Prefer Music from the Past

August 16, 2012

Gracie Management Poll™ finds 63% of core music buyers prefer music from the past. Younger people are having a greater respect for older artists than in the past, providing new opportunities for those artists who are still active. In an industry where a small percentage of polished, brand new, plugged-in and tech-savvy artists, think Justin… read more »

This entry was posted in core music buyers, music, poll.
1 2